Frequently Asked Questions

We work primarily with Argentine entrepreneurs and small to medium-sized enterprises (PyMEs) across various industries. Our services are designed to be accessible and practical for businesses that need market intelligence but may not have large research budgets.

We have experience working with businesses in retail, food and beverage, consumer goods, services, and other sectors. Each research project is customized to the specific industry and business context.

We are not a business consultancy or financial advisor. We focus specifically on gathering, processing, and organizing market information. Our role is to provide you with data and insights about your market, consumers, and competitors.

We deliver information that supports your decision-making process, but we do not make strategic recommendations or provide business advice. You retain full control over how to use the research findings in your business planning.

Our methodology combines three main approaches: analysis of public data sources (government statistics, industry reports, trade publications), social media monitoring (tracking consumer conversations and sentiment on relevant platforms), and field research (direct observations in retail environments and consumer touchpoints).

We integrate information from these multiple sources to create comprehensive market pictures. The specific mix of methods depends on your sector and research questions.

Project timelines vary depending on the scope and complexity of the research. A standard sector report typically takes between two to four weeks from initial consultation to final delivery.

More focused research projects may be completed more quickly, while comprehensive multi-sector studies may require additional time. We discuss realistic timelines during the initial consultation based on your specific needs.

We deliver findings in written report format, typically as PDF documents. Reports include an executive summary, detailed analysis sections, data visualizations (charts and tables), and documentation of sources and methodology.

The format is designed to be practical and easy to reference when making business decisions. We can also provide brief follow-up discussions to clarify findings if needed.

Our standard research methodology focuses on analyzing existing public data, social media conversations, and direct field observations rather than conducting formal surveys or structured interviews.

This approach allows us to provide market intelligence at a more accessible cost point while still delivering valuable insights about consumer behavior and market trends.

Our expertise and methodology are specifically focused on the Argentine market. We understand local consumer behavior, regional variations, and market dynamics within Argentina.

While we may be able to provide limited information about international trends affecting Argentine markets, we do not conduct comprehensive research projects for markets outside of Argentina.

Market research is particularly valuable when you are making important business decisions such as launching a new product, entering a new market segment, adjusting pricing strategy, or trying to understand why sales patterns are changing.

If you find yourself making decisions based primarily on intuition or limited information, research can provide concrete data to support your planning. We can discuss your specific situation during an initial consultation to determine if research would be beneficial.

We begin with a consultation where we learn about your business, your industry sector, your target market, and the specific questions you need answered. The more context you can provide about your business situation and information needs, the more focused and relevant our research can be.

You do not need to have all the answers or a perfectly defined research question. Part of our initial consultation is helping to clarify what information would be most valuable for your situation.

While our standard service model focuses on defined research projects with specific deliverables, we can discuss ongoing monitoring arrangements for businesses that need regular market intelligence updates.

This might include periodic competitive analysis updates, quarterly trend reports, or ongoing social media monitoring. We can explore options during your initial consultation based on your needs.